Many people in the business world already use AI to help synthesize and distill complicated information, but the potential applications for artificial intelligence are far more varied. While programs like Google Analytics crunch huge amounts of data that marketers use to improve campaigns, there’s a more direct way to handle information in the pursuit of business success.
AI allows your business to enhance your sales by fast-tracking lead generation and even assisting with conversions. To do so, you’ll need to understand where the technology currently stands, how it’s evolving, and what you can do so you’re in a position to benefit.
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