How Chatbots Are Transforming the Sales Funnel [Infographic]
Marketing has evolved for thousands of years, shaping it into the major industry it has become since the advent of mass media. The movement from print to radio, television, and now the internet has brought with it challenges, changes, and brand new ideas. Direct mail went paperless and turned into direct email, and this further evolved with the introduction of mobile devices to the media.
Customer accessibility is even further amplified by social media. Facebook, Twitter, Instagram, and other social media apps have kept people more in touch than ever before. Not only do people almost always carry their phones, but they check them frequently and even use them to reach out to companies. Because of this, there is a demand for instant service as people use these devices on the go.
Enter the chatbot.
With algorithms that retain information they are given, chatbots are the latest evolution in marketing directly to the consumer. These little artificial intelligences can assist with basic customer service or light sales, without having to hire extra people. In fact, they often wind up taking the load off the employees you already have, leaving your staff free to tackle the more complex issues! Chatbots can give your sales a boost by providing instant customer service around the clock.
Do you want to know more about chatbots? The following infographic can teach you all the basics about chatbots and how they can generate sales for your business.